Project Overview!
I had the opportunity to work for Karishma K who's the founder of FAE Beauty, a popular Indian beauty brand earlier seen on shark tank.
The challenge was to develop a signature visual direction that differentiates while staying cohesive, and I handled the motion design and video execution throughout the project.
The distinctive reel style has become a recurring content format for the founder now and this approach grew the Instagram from 500 to 10K followers in six reels.
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Key Snippets of the Project
01 • Copied by Many, Set by One!
After the reels gained traction, several smaller creators began adopting similar formats and visual cues. The direction quickly became a recognizable reference point within the space.
What started as a distinct idea soon became widely echoed across the community.
PROJECT IMPACT
02 • A System That Stuck
What was initially uncertain evolved into a consistent content system.The same visual direction continues to be used without alteration.
Its effectiveness sustained across time and scale.
The series has now crossed 50 reels with the same style
