Contemporary Interior Design
Contemporary Interior Design
Brand Identity Case Study
Brand Identity Case Study
Brand Identity Case Study
NOD STUDIO
Bespoke Interiors
Studio NOD
Bespoke Interiors
Studio NOD
Quick Introduction & Context
NOD (New Order Design) is a contemporary interior design studio specializing in luxury interiors and bespoke furniture. The identity was developed to reflect the studio’s commitment to precision, craftsmanship, and modern sophistication. Every element was crafted to feel intentional & premium. The identity positions NOD as a refined creative consultancy that values clarity, order, and elevated aesthetics.
Role
Year
Category
Duration
Scope of Work
Brand Designer
2025
Design Studio
3 Weeks
Brand Guidelines
Visual Identity
Naming Structure
(01)
Project
Overview
NOD (New Order Design) creates luxury interiors and bespoke furniture defined by precision and modern sophistication. The identity expresses a refined, intentional approach grounded in clarity, order, and elevated aesthetics.
1) Project Overview
Quick Introduction & Context
Role
Year
Category
Duration
Scope of Work
Brand Designer
2025
Design Studio
3 Weeks
Brand Guidelines
Visual Identity
Naming Structure
Modern Housing
Bars & Lounges
Entertainment
Suites
Restaurants
Spa & Fitness
Studio NOD
Plumber's Road
Sector 12, Whitefield
Banglore 600107
Modern Housing
Bars & Lounges
Entertainment
Suites
Restaurants
Spa & Fitness
Studio NOD
Plumber's Road
Sector 12, Whitefield
Banglore 600107
Why This Brand Identity Matters
While their work spoke volumes once they were in the smaller rooms, it was harder to get to the door of bigger opportunities. They needed a clearer position, a unified voice, and a way to express that made their approach different. The opportunity lied in elevating their perception, not by adding complexity, but by introducing clarity. To express sophistication through restraint. To shift from ambiguity to clarity.
What I did.
• Primary Stakeholder Interviews
• Identifying Studio Processes
• Perception Understanding
• Social Listening
(02)
Opportunity &
Project Challenge
While their work spoke volumes in smaller rooms, reaching larger opportunities required clearer positioning and a unified voice. The opportunity lied in shifting from ambiguity to clarity.
2) Opportunity & Challenge
Why this Branding Matters?
What I did.
• Primary Stakeholder Interviews
• Identifying Studio Processes
• Perception Understanding
• Social Listening
3) Brand Foundation
Working on the Core Structure
Based on a clear understanding of their needs, the brand’s tone, vision, and purpose were defined, followed by keyword exploration and moodboarding. Multiple logo iterations were explored before refining a final mark, guided by sophistication, structure, and distinction.
What I did.
• Keyword Mapping
• Visual Exploration & Moodboarding
• Logo Concepts
• Tonal Direction
Setting the Direction
Refining the Foundation!
Based on a clear understanding of their needs, the brand’s tone, mission, vision, and purpose were defined, followed by keyword exploration and moodboarding. Multiple logo sketch iterations were explored before refining the final mark. The design direction was guided by a pursuit of sophistication, structure, and distinction.
What I worked on.
• Keyword Mapping
• Visual Exploration & Moodboarding
• Logo Concepts
• Tonal Direction
(03)
Brand
Foundation
4) Verbal Identity
Finding the Words that Work
The verbal identity was developed to express the brand’s refined and intentional voice. Through exploration of tone, and positioning, a set of signature phrases were crafted to communicate its philosophy.
This process also led to the tagline “Building Bespoke Better.”
What I did.
• Phrase Ideation
• Narrative alignment
• Tagline Exploartion
Finding the Words that Work
The verbal identity was developed to express the brand’s refined and intentional voice. Through exploration of tone, and positioning, a set of signature phrases were crafted to communicate its philosophy.
This process also led to the tagline “Building Bespoke Better.”
What I worked on.
• Phrase Ideation
• Narrative alignment
• Tagline exploration
(04)
Verbal Identity
STUDIO NOD
Plumber's Road
Sector 12, Whitefield
Banglore 600107
Building bespoke better begins with tailored solutions, carefully shaped around each client’s vision, with Pride!
STUDIO NOD
Plumber's Road
Sector 12, Whitefield
Banglore 600107
Building bespoke better begins with tailored solutions, carefully shaped around each client’s vision, with Pride!
NOD begins to take Shape!
A well-defined logo suite ensures the brand remains consistent and recognizable across contexts. Multiple variations allow the identity to adapt seamlessly across different formats and applications. This section explores the logo’s construction, proportions, meaning, and how motion brings it to life.
What I worked on.
• Logo Variations
• Logo Construction
• Logo Clearspace
• Logo Animation
(05)
Logo Suite
& Design Logic
LOGO CONCEPT BREAKDOWN
The D is shaped to resemble a protractor, symbolizing precision, measurement, and technical accuracy in design.
5) Logo Suite & Design Logic
NOD begins to take shape
A well-defined logo suite ensures the brand remains consistent and recognizable across contexts. Multiple variations allow the identity to adapt seamlessly across different formats and applications. This section explores the logo’s construction, proportions, meaning, and how motion brings it to life.
What I did.
• Logo Variations
• Logo Clear Space
• Logo Construction
• Logo Animation
6) Visual Identity
Unfolding the Visual System
The visual identity was developed to give the brand a cohesive and recognizable presence. A refined color palette, primary typography, and brand pattern establish consistency and character. These elements come together through final applications and mockups, demonstrating how the brand lives across touchpoints.
What I did.
• Colour Palette
• Typography Selection
• Pattern Exploration
• Brand Application & Mockups
Primary
Secondary
Accent
Neutral 1
Neutral 2
Neutral 3
Neutral 4
Unfolding the Visual System
The visual identity was developed to give the brand a cohesive and recognizable presence. A refined color palette, primary typography, and brand pattern establish consistency and character. These elements come together through final applications and mockups, demonstrating how the brand lives across touchpoints.
What I worked on.
• Colour Palette
• Typography Selection
• Pattern Exploration
• Brand Applications
• Mockup Visualistion
(06)
Visual Identity
Primary
Secondary
Accent
Neutral 1
Neutral 2
Neutral 3
Neutral 4
Typography
Typography
Brand Pattern & Mockups
From the Founder!
Hey Mohit, Working with you on NOD was genuinely a great experience for us. From the logo design to the brand story and the overall identity, you handled everything a new brand needs with clarity, intent, and a strong understanding of my vision.
What I really appreciated was how professional you were while still being friendly and easy to work with. Every time I asked for more options or refinements, you came back with even stronger ideas, often giving me more than what I had initially asked for. The entire process felt collaborative, smooth, and creatively fulfilling.
Thank you for playing such an important role in building the foundation of NOD ORIGINS. I truly enjoyed working with you and would confidently recommend you to anyone looking to build a brand with strong, well-thought-out fundamentals.
Abhishek Gandhi
Hey Mohit, Working with you on NOD was genuinely a great experience for us. From the logo design to the brand story and the overall identity, you handled everything a new brand needs with clarity, intent, and a strong understanding of my vision.
What I really appreciated was how professional you were while still being friendly and easy to work with. Every time I asked for more options or refinements, you came back with even stronger ideas, often giving me more than what I had initially asked for. The entire process felt collaborative, smooth, and creatively fulfilling.
Thank you for playing such an important role in building the foundation of NOD ORIGINS. I truly enjoyed working with you and would confidently recommend you to anyone looking to build a brand with strong, well-thought-out fundamentals.
Abhishek Gandhi
From the Founder!